Cartoon Network
Brand Package Concept

Cartoon Network Brand Package Concept

As a homage to my childhood favorite, Cartoon Network, I created a Brand Package concept, featuring two logo animations, a lower third, and a transition. This study project aimed to master cohesive brand packaging, create easy-to-edit Mogrt files, and adapt content for various aspect ratios, as well as animating reactive physics and animate gradients and overlays.

Role:

Role:

Motion Design, Illustration, Music Composition

Motion Design, Illustration, Music Composition

Tools Used:

Tools Used:

Adobe After Effects, Adobe Premiere Pro, FL Studio

Duration

Duration

Oct 2023 - Nov 2023

Research and Concept Development

I began with brand research, identifying Cartoon Network's values, colors, fonts, and logo. Inspired by recent works and Cartoon Network’s unique style, I crafted a moodboard to guide the project’s visual direction.

I began with brand research, identifying Cartoon Network's values, colors, fonts, and logo. Inspired by recent works and Cartoon Network’s unique style, I crafted a moodboard to guide the project’s visual direction.

I began with brand research, identifying Cartoon Network's values, colors, fonts, and logo. Inspired by recent works and Cartoon Network’s unique style, I crafted a moodboard to guide the project’s visual direction.

Storyboarding and Animation

Next, I storyboarded each animation, focusing on the logo, lower third, and transition. Using After Effects, I brought these elements to life, experimenting with layer styles to add gradients, light, and shadow, especially in the first logo animation.

Next, I storyboarded each animation, focusing on the logo, lower third, and transition. Using After Effects, I brought these elements to life, experimenting with layer styles to add gradients, light, and shadow, especially in the first logo animation.

Next, I storyboarded each animation, focusing on the logo, lower third, and transition. Using After Effects, I brought these elements to life, experimenting with layer styles to add gradients, light, and shadow, especially in the first logo animation.

Final Composition and Conclusion

I compiled the animations in Premiere Pro, ensuring Mogrt files were functional, and integrated footage from Cartoon Network shows to showcase the assets in context. The project concluded with making the track to go along with the first logo animation in FL Studio for the music, resulting in a polished, professional brand package concept.

I compiled the animations in Premiere Pro, ensuring Mogrt files were functional, and integrated footage from Cartoon Network shows to showcase the assets in context. The project concluded with making the track to go along with the first logo animation in FL Studio for the music, resulting in a polished, professional brand package concept.

I compiled the animations in Premiere Pro, ensuring Mogrt files were functional, and integrated footage from Cartoon Network shows to showcase the assets in context. The project concluded with making the track to go along with the first logo animation in FL Studio for the music, resulting in a polished, professional brand package concept.